Great packaging is more than just a product in a box.

Packaging design is complex combination of elements designed to persuade, appeal and create a desire. So how do we create successful packaging?

When considering packaging, consider your target market. Who are you selling to and what is going to engage them and persuade them that your product is better than your competitors.

A products packaging usually designed for a specific market will perhaps need to be re-designed for another location or country.

There are many considerations in the process of producing successful brands. In the consumers mind it is the package that best represents their ideal solution. The message must be conveyed quickly, possible less than ten seconds. Here are some guides to consider when the process of packaging cannot be avoided.

Your target audience.
If your product needs to appeal to the cost saving consumer, then design the pack and use the colours and message that tell them this. In contrast, if your product is high end and expensive then design the pack to incorporate that look and feel.

Be consistent.
Protect, promote and design your packaging to be consistent. Your supporting material must also maintain consistency.

Communicate clearly.
Use the packaging to effectively drive your message through. Be concise and direct. Don't forget, you only have a very short time to persuade your purchaser they are looking at the right product for them.

Be practical and consider the function.
There would be no use in designing a toothpaste tube made of glass and we all know the merits of the plastic ketchup bottle, so consider how your product will be used and how you can improve the customers experience of using it.

If you have a product sitting on a retail shelf and you would rather see it in a buyers basket, why not give me a call.